Texas PR by Texans in Texas.

Pros and Cons of a Virtual Office

Pros and Cons of a Virtual Office

The virtual office – what was once a relatively nonexistent concept is now becoming prevalent in even the most traditional corporations.  As job seekers rank  work/life balance a top priority when seeking new positions, employers are more frequently offering the ability to work from home as an option.  As someone who’s worked in both a company office as well as from my home, here’s my view on the pros and cons of working where you sleep. Pros Flexibility – For me, this...

Where are your manners?  RSVP! Respond to questions!

Where are your manners? RSVP! Respond to questions!

I am perplexed by people who don’t respond to questions or  RSVP to invitations.  From people they know! I understand not replying to email queries and calls from strangers selling products and services. But after a productive meeting, why wouldn’t you...

The Price of PR

The Price of PR

A while back, I attended a Public Relations Society of America conference, where an engaging speaker exhorted us agency types to be straightforward about costs. “Put the prices on your website,” recommended this uber-successful seller of swimming pools. ”Your clients and...

Talkin’ Texas Recap Video

Talkin’ Texas Recap Video

Here’s a video recap of our first Talkin’ Texas event.  Talkin’ Texas is an informal, quarterly gathering of Hopkins PR clients and friends, developed by the agency to focus attention on interesting matters related to the Lone Star State. Hopkins...

Cool Summer Fun in Texas

Cool Summer Fun in Texas

It’s summer in Texas. That means vacation time and spending more time outdoors. Yes, it’s hot. But there are lots of cool things to do around the Lone Star State to enjoy our long summer days. Here are a few...

A Letter to the Potential Job Seeker, Part II

A Letter to the Potential Job Seeker, Part II

Dear Job Seeker: In the past month alone I’ve received dozens of emails from college graduates inquiring about openings at Hopkins PR. Your email is the only one I’ve responded to.  Why, you ask? First of all, I’d like to thank you for taking the time to look at Hopkins PR’s website to learn about our company’s history, previous and current clients and the people who work here.  Also, you took them time to reflect on whether you and Hopkins PR would...

What’s Happened to the Quality Job Query?

What’s Happened to the Quality Job Query?

Dear Job Seeker: I’ve just read your email inquiring about openings at Hopkins PR, and I must respond. Please don’t take offense. Yours is just one of many I’ve received recently, now that graduation season is here. Yours simply prompted the reply I’ve so often been tempted to send -- and didn’t. While the trend has been apparent for some time, I’m noticing increasingly poor form with respect to tone, content and attention to detail in emails like yours. I’m baffled by...

Universal Technical Institute Selects Hopkins PR To Support Dallas-Fort Worth Campus

Universal Technical Institute Selects Hopkins PR To Support Dallas-Fort Worth Campus

DALLAS, June 4 – Universal Technical Institute (NYSE:UTI) has retained Hopkins PR to provide public relations support for its Dallas-Fort Worth campus. Headquartered in Scottsdale, Arizona, UTI is the leading provider of post-secondary education for students seeking careers as professional automotive,...

When “No Comment” is the Best Comment

When “No Comment” is the Best Comment

  Virtually every public relations pro is shaking his/her head at the continuing diatribe from Donald Sterling.  How can he  “stick foot in mouth” in so many different ways?  We are all glad we are not his PR counsel!   Over the...

Hopkins PR Announces New Office in Austin,  Meagan Guidry Named Managing Director

Hopkins PR Announces New Office in Austin, Meagan Guidry Named Managing Director

AUSTIN, May 9 – Hopkins PR, a Dallas-based public relations firm, announced today it has opened a new office location in Austin.  The Austin office will be led by Meagan Guidry, who will serve as managing director.  The Austin office...

Brand Mascots: Workin’ Hard for the Money

Brand Mascots: Workin’ Hard for the Money

From Flo the Progressive Girl, to the Geico Gecko and the Energizer Bunny, brand mascots are as strong as ever.  For decades, products like Kellogg’s Frosted Flakes have used figures like Tony the Tiger to communicate brand attributes. “They’re grrrrrr-eat,”...

SMU Cox School recognizes Ed Dawson  with 50th excellence award for ?Deals 301? seminar

SMU Cox School recognizes Ed Dawson with 50th excellence award for ?Deals 301? seminar

DALLAS (April 3, 2014) ? Ed Dawson, chairman, president and CEO of Capital Alliance Corp. (www.cadallas.com), has become the first seminar instructor in the Edwin L. Cox Business Leadership Center (BLC) at Southern Methodist University (SMU) to earn 50 Teaching Excellence Awards. His 50th award came as a result of a seminar titled ?Deals 301? presented on March 24. essay citation Dawson has been an instructor in the BLC for the last 14 years, when the program has grown to include 90...

Let the (Final Four) Games Begin

Let the (Final Four) Games Begin

March Madness has led us to the Final Four NCAA men?s basketball tournament, hosted in the DFW area in a most celebratory way. The event planner in us is proud of the myriad activities beyond the games planned to engage fans and families. buy a essay online The games are this coming Saturday and Monday evenings at AT&T Stadium in Arlington.? But the celebration kicks off today, with free practice sessions and a ?Tip-Off Tailgate? at the stadium. In Dallas there?s the three-day...

Bud Kennedy Launches ‘Talkin’ Texas’

Bud Kennedy Launches ‘Talkin’ Texas’

DALLAS, March 28 -- Veteran Fort Worth Star Telegram columnist Bud Kennedy candidly shared his take on the quirks and attributes of different Texas cities during yesterday's launch of "Talkin' Texas." online essay writers Talkin' Texas is an informal, quarterly gathering of...

Hopkins PR’s Takeaways on South by Southwest 2014

Hopkins PR’s Takeaways on South by Southwest 2014

Ahhhh. Can we all take a collective breath now that the 2014 South by Southwest (SXSW) festival has passed? The masses have left and the streets have been cleaned. As we all catch up on some sleep and resume eating...

Fast Track to Houston

Fast Track to Houston

The prospect of high-speed rail between Dallas and Houston is in the news again. ?A couple of the selling points for a bullet train? It?s fast. It?s clean. It?s safe. Being able to hop on a train in Dallas, and...

How to Get Your Brand Noticed at South by Southwest

How to Get Your Brand Noticed at South by Southwest

Austin is buzzing right now, and ?not just from the boozy establishments ?lining East Sixth Street downtown.? It?s South by Southwest (SXSW) season, where 120,000 of your closest friends converge on Austin to check out the hottest trends in music,...

Guest Blog: Branding, A Texas Tradition?

Guest Blog: Branding, A Texas Tradition?

When we discuss branding, it is always a bit of a challenge, because there is no true definition of branding. Marketers tend to throw the term "branding" around like cheap beads during Mardi Gras, which only adds to the confusion. So what is a brand? And for that matter what is branding? In simple terms, a brand represents the perceptions and feelings consumers have about a company, product or service. Branding is the craft marketers, agencies and clients practice to continually...

Your Voice Matters, Part 2

Your Voice Matters, Part 2

Tanya Ragan is a firm believer in the power of raising your voice. A Dallas developer who offices near the Dallas Farmers Market, Tanya founded the Farmers Market Stakeholders Assn. (FMSA) to have a say in the future of the area. She organized other business owners and residents to save the historic Market, slated for closing by the City of Dallas, which had owned and operated it since 1941. Tanya and the FMSA believed the Market was too important a landmark...

Social Media Campaign for Espree Animal Products

Social Media Campaign for Espree Animal Products

SITUATION: Espree Animal Products, which manufactures a blend of natural and organic pet grooming products, wanted to enhance its social media presence to reach a larger audience of current and potential customers. ACTION: Hopkins PR developed a comprehensive social media campaign...

News from our Social World

Latest Tweets

@micospeak love that!!
2 days ago
Is working from home all it's cracked up to be? Meagan Guidry weighs the pros and cons of her experience. http://t.co/Hbrr7nV8CO
6 days ago
What Clients Say

Testimonials

We count on Hopkins as an integral part of our regional public relations strategy. From product launches to breaking news events, the Hopkins staff is always there to provide essential support for Toyota, Lexus and Scion in the Gulf States Region. It is a 20-year relationship that works because Marilyn and her team are truly part of the Toyota family.
Joe Tetherow, National Manager, Product News Toyota Motor Sales
More Testimonials
Connect with Us

Hopkins Social