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Clyde Hopkins: A Fond Look Back

Clyde Hopkins: A Fond Look Back

Note: Almost four months ago, Hopkins PR’s agency founder Clyde Hopkins passed away at 79. Barbara Hyman spoke at his memorial service in Austin, and the following post is adapted from her comments. Clyde hired me when I moved to Dallas in 1980. He had just landed the Anheuser-Busch account for the state of Texas, and he needed an account executive. Later I would tell him he hired me, because he liked the idea of a woman promoting Budweiser. He would...

Clown pick-up at 4:30 a.m. – and other memories of publicizing the Greatest Show on Earth

Clown pick-up at 4:30 a.m. – and other memories of publicizing the Greatest Show on Earth

News of the demise of Ringling Bros. Barnum & Bailey Circus hit home with me. Although the announcement was made a few months back, it still resonates with me.  I “cut my teeth” in media relations publicizing the circus as...

Cyber Monday All December – All Year Long!

Cyber Monday All December – All Year Long!

While I am not much of an online shopper, I am realizing that more and more of my friends and family enjoy it and know how to shop wisely.  Here are a few examples from those in the know, along...

Texas Holiday Tornados Bring the Gift of Community Spirit

Texas Holiday Tornados Bring the Gift of Community Spirit

The tornados in the Dallas area the day after Christmas were absolutely devastating for many families and communities.  Lives were lost and homes were destroyed and damaged.  Pets were frightened and scattered as their homes were torn apart. Of course,...

This Year, I Resolve To…. Part 2

This Year, I Resolve To…. Part 2

Do you have New Year’s resolutions for your professional life? We asked several colleagues around the country to share their 2016 public relations resolutions, and here’s Part 2.  Click to read Part 1. Barbara Paynter, APR, President, Paynter Communications, Cleveland Slow down. Take...

This Year, I Resolve To…. Part 1

This Year, I Resolve To…. Part 1

Lose weight. Exercise more. Find time for myself. We all know those personal steps we resolve to take each January 1. But what about professional resolutions? What changes would we like to see in our working world? We asked several colleagues around the country to share their 2016 public relations resolutions, and here’s Part 1. Abbie S. Fink, VP/General Manager, HMA Public Relations, Phoenix I make this resolution every year – and I stick to it…for about a month!  I’m going to pick up the...

Having a Crisis Plan Before the Crisis

Having a Crisis Plan Before the Crisis

The best time to fix a leaking roof, the old saw goes, is when the sun is shining. The same holds true for crisis communications. The best time to prepare for a crisis is… when there is no crisis. Convincing clients of this truth is sometimes another matter. It’s certainly easy to understand. When things are going well, we tend to think, or hope, the good times will continue. We postpone pondering “what if.”  We get swept up in the tidal wave of happiness....

Texas Weather – we love it, we hate it.

Texas Weather – we love it, we hate it.

Ahhh, it’s finally fall in Texas, my favorite time of year. The temps have cooled down. We got rain, LOTS of rain. The trees are turning beautiful shades of red, yellow and orange.  Fall is always welcome after the summer...

Is your cool rating on fleek?

Is your cool rating on fleek?

Once upon a time I considered myself to be pretty hip and “with it.”  It appears, however, that as soon as you start saying (or writing) things like “pretty hip” and “with it,” this is no longer the case.  When...

Ode to the Vacation

Ode to the Vacation

The cover story for Texas Monthly’s August issue featured Galveston Island, and it took me on a pleasant trip down memory lane to our family vacations there. It also reminded me of the value of taking time away from work...

Guest Blog: I Want an Eight-Minute Video!

Guest Blog: I Want an Eight-Minute Video!

Sue Abrams, a friend of Hopkins PR and owner of Sue Abrams Productions, offers sage advice on the corporate video in today's guest blog, "I Want an Eight-Minute Video!"  The length of your corporate video can be one of the biggest...

Above and Beyond the Call of PR  Duty

Above and Beyond the Call of PR  Duty

Sometimes public relations professionals are called on to perform tasks above and beyond the typical scope of work. I recently witnessed a colleague answering such a call. Sheri Goldberg, the director of public relations for Ride 2 Recovery, spends a lot of time on the road embedded in cycling events where hundreds of injured veterans and supporters participate in a week-long rehabilitative ride of around 500 miles.  The mission of Ride 2 Recovery is to restore hope and purpose, providing a...

Highly Valuable Deposits into the Goodwill Bank

Highly Valuable Deposits into the Goodwill Bank

When we counsel brands on crisis communications, one of our first steps is assessing goodwill.  We want to know how the organization is regarded by its customers and supporters. You only have to look as far as Brenham, TX, and its venerable Blue Bell Creamery to see the incredible value that goodwill can play in a crisis. Mere moments after its ice cream products were recalled in April, loyal consumers were lamenting their inability to enjoy the Texas tradition, in spite...

Excelling in the E-Commerce Business, Part II

Excelling in the E-Commerce Business, Part II

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy.  Read the first part of this series here. Let Your Copy Paint The Picture Just like good visuals,...

Excelling in the E-Commerce Business

Excelling in the E-Commerce Business

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy. Want to have a successful ecommerce site? Here are few things to keep in mind. Easy Navigation Its...

Happy 35th to Barbara Hyman!  Anniversary, that is!

Happy 35th to Barbara Hyman! Anniversary, that is!

A few weeks ago I celebrated 35 years at Hopkins PR. 35 years! OMG! If anyone had told me when I joined the firm in 1980 that I would still be here in 2015, I would have said, “Horse hockey!”  Or something...

Guest Post: 10 Things That Bug Me

Guest Post: 10 Things That Bug Me

George Rosenberg, of The Rosenberg Group, specializes in advising owners and senior management on how to create and build successful firms and run their business more effectively.  The post below was adapted from his blog, PR Coach. Here are a few of...

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time.  That’s the claim made by “Texas Standard, a new daily radio news show produced in Austin in collaboration with KUT Austin, KERA North Texas, Houston Public Media and Texas Public Radio San Antonio. From this public broadcasting junkie’s point of view, it’s a slice of Lone Star heaven! Segments I’ve heard include: How and when the Bluebonnet was named the state flower How Texas is becoming a leading wine producer The popularity of Sari...

It’s Time to “Spring Clean” Your Press Release

It’s Time to “Spring Clean” Your Press Release

A popular Christmas song hails the winter holiday as “the most wonderful time of the year” but, I firmly disagree.  I’d argue that blistering cold and fewer hours of daylight are in fact, not wonderful but rather dreary.  I personally consider spring to be a far more superior time of year – the flowers are blooming, the temperatures are warm but not yet hot and people are ready to enjoy the outside. Each year, as spring is sprung, I take some...

My Texas Travel Bucket List

My Texas Travel Bucket List

I have seen a lot of my native state over the years – from childhood family camping trips in state parks to South Texas beach trips with friends to traveling the state for business.  But Texas is BIG, and I...

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A look back at what made Hopkins PR's founder, Clyde Hopkins, one-of-a-kind. https://t.co/ipGyG0BLNk
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We count on Hopkins as an integral part of our regional public relations strategy. From product launches to breaking news events, the Hopkins staff is always there to provide essential support for Toyota, Lexus and Scion in the Gulf States Region. It is a 20-year relationship that works because Marilyn and her team are truly part of the Toyota family.
Joe Tetherow, National Manager, Product News Toyota Motor Sales
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