Texas PR by Texans in Texas.

Excelling in the E-Commerce Business, Part II

Excelling in the E-Commerce Business, Part II

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy.  Read the first part of this series here. Let Your Copy Paint The Picture Just like good visuals, well thought out copy can be the difference between a sale and someone moving on to shop at the next website. Copy doesn’t just mean a list of product attributes. It means telling the story. You don’t have sales people...

Excelling in the E-Commerce Business

Excelling in the E-Commerce Business

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy. Want to have a successful ecommerce site? Here are few things to keep in mind. Easy Navigation Its...

Happy 35th to Barbara Hyman!  Anniversary, that is!

Happy 35th to Barbara Hyman! Anniversary, that is!

A few weeks ago I celebrated 35 years at Hopkins PR. 35 years! OMG! If anyone had told me when I joined the firm in 1980 that I would still be here in 2015, I would have said, “Horse hockey!”  Or something...

Guest Post: 10 Things That Bug Me

Guest Post: 10 Things That Bug Me

George Rosenberg, of The Rosenberg Group, specializes in advising owners and senior management on how to create and build successful firms and run their business more effectively.  The post below was adapted from his blog, PR Coach. Here are a few of...

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time.  That’s the claim made by “Texas Standard, a new daily radio news show produced in Austin in collaboration with KUT Austin, KERA North Texas, Houston Public Media and Texas Public...

It’s Time to “Spring Clean” Your Press Release

It’s Time to “Spring Clean” Your Press Release

A popular Christmas song hails the winter holiday as “the most wonderful time of the year” but, I firmly disagree.  I’d argue that blistering cold and fewer hours of daylight are in fact, not wonderful but rather dreary.  I personally consider spring to be a far more superior time of year – the flowers are blooming, the temperatures are warm but not yet hot and people are ready to enjoy the outside. Each year, as spring is sprung, I take some...

My Texas Travel Bucket List

My Texas Travel Bucket List

I have seen a lot of my native state over the years – from childhood family camping trips in state parks to South Texas beach trips with friends to traveling the state for business.  But Texas is BIG, and I haven’t seen everything.  Here are a few sites still on my bucket list: Lost Maples State Natural Area – In the fall, I hope to make it to this park west of San Antonio, when the rare Uvalde Big Tooth Maples...

Universal Technical Institute Offers Tips for Getting Your Car in Tip-Top Shape for Spring Break

Universal Technical Institute Offers Tips for Getting Your Car in Tip-Top Shape for Spring Break

Universal Technical Institute (UTI) is the leading provider of post-secondary education for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians.  For families planning a Spring Break road trip, Shawn Rizzo, an instructor at UTI's Dallas...

Guest Blog: Boot scootin’… pistol packin’… diversity!

Guest Blog: Boot scootin’… pistol packin’… diversity!

Does this sound like Texas? Well, podnah, you might be as surprised as we were to learn that Houston is the most ethnically diverse large metropolitan area in the country… even surpassing New York City!  And we have two Houston suburbs...

Our Love Affair with Texas

Our Love Affair with Texas

Ahh, Valentine’s Day – 24-hours filled with heart-shaped boxes of mystery chocolates, sweet confections asking the ones we love to “Be Mine” and couples making kissy-kissy faces everywhere you go. At Hopkins PR, we’ve decided to forego the fattening candy and...

Guest Blog: How to negotiate a raise

Guest Blog: How to negotiate a raise

Editor’s Note:  Ed Dawson, chairman of our client Capital Alliance, is a masterful negotiator. He’s honed his skills working thousands of deals over nearly 40 years in investment banking. Since 1999 Ed has taught “Power Negotiating” to graduate students in...

So What Makes a Good Place to Work?

So What Makes a Good Place to Work?

Most of us spend a lot of time in the workplace, and those of us who truly enjoy it are fortunate. Employers who make their companies attractive to creative and productive talent usually benefit from a stable and loyal workforce. There’s been much attention given over the past few years given to of the value of working at a good company.  Indeed there are numerous awards given to companies of all sizes who are recognized as a quality place to work. ...

PRSA Dallas Honors Barbara Hyman With Norm Teich Award  for Community Service

PRSA Dallas Honors Barbara Hyman With Norm Teich Award for Community Service

DALLAS, December 10, 2014 – Barbara Hyman, APR, PRSA Fellow, CC, has been recognized for her long service to the Dallas community with the 2014 Norm Teich Award from the Dallas chapter of the Public Relations Society of America. The chapter honored Barbara, chief operating officer of Hopkins PR, for the volunteer time, talent and enthusiasm she has contributed to a number of community organizations during her 34-year career in public relations in Dallas. “PRSA Dallas is pleased to honor Barbara...

Giving Thanks for Public Relations

Giving Thanks for Public Relations

It’s hard to believe the holidays are here already.  With Thanksgiving only a week away, the crew at Hopkins PR took some time to reflect on how lucky we are for our health, our families and our friends.   Plus, we...

A House Divided

A House Divided

My beloved Uncle Henry once counseled 9-year-old me never to discuss politics or religion in polite company. Back then, I had no idea what he meant. Now I do. I live in a house divided politically. I am of one political persuasion;...

Communications and Creativity

Communications and Creativity

In recent discussions with two prospective clients, we heard both complain about their current agency’s lack of creativity. “We just need a fresh approach.” “We want some new ideas.” Happily we convinced both companies that Hopkins PR could provide that spark and we...

So Long to the Wright Amendment

So Long to the Wright Amendment

I am among the long-time Dallas residents looking forward to the end of the Wright Amendment on October 13.  For the first time in three decades, we’ll be able to fly non-stop to dozens of new destinations from Love Field,...

A Talkin’ Texas Tasting of Local Food and Spirits

A Talkin’ Texas Tasting of Local Food and Spirits

Chef instructor Linda McKay and mixologist Vincent Lampe before the tasting Shiner Bock, Dr Pepper and Sweet Leaf Tea are household names here in the state of Texas.  But, what about Witherspoon, Herman Marshall and Deep Eddy? Since Hopkins PR prides itself on being the “Texas PR firm,” we thought we should learn more about (and taste) these Texas-made spirits, and what better time to do so than our fall Talkin’ Texas event? Held last week at the Hopkins’ Dallas office, our...

Starting off on the Right Foot – the First 90 days of the Client/Agency- Relationship

Starting off on the Right Foot – the First 90 days of the Client/Agency- Relationship

Like every good partnership, it’s important to get a client-agency relationship off to a good start. Hopkins PR always puts a lot of energy and planning into the launch of a new client relationship.  Of course, we are excited to begin working with new clients and learn their business. We begin with a process we’ve named the Hopkins Immersion (HI).  Here are a few tips from our well-practiced process: Begin with in-depth meetings to learn the client’s business, challenges, opportunities and business...

Unlocking the Power of Mentorship

Unlocking the Power of Mentorship

It’s a classic piece of advice for young professionals: find a mentor. The task of finding someone willing and able to listen to your concerns and offer advice usually isn’t too difficult in a close-knit industry like PR. While most...

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We count on Hopkins as an integral part of our regional public relations strategy. From product launches to breaking news events, the Hopkins staff is always there to provide essential support for Toyota, Lexus and Scion in the Gulf States Region. It is a 20-year relationship that works because Marilyn and her team are truly part of the Toyota family.
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