Texas PR by Texans in Texas.

Happy 35th to Barbara Hyman!  Anniversary, that is!

Happy 35th to Barbara Hyman! Anniversary, that is!

A few weeks ago I celebrated 35 years at Hopkins PR. 35 years! OMG! If anyone had told me when I joined the firm in 1980 that I would still be here in 2015, I would have said, “Horse hockey!”  Or something similar. Clyde Hopkins hired me when I was new to Dallas and to the agency world. I shared an office with the fax machine, which ran constantly and smelled. We wrote on typewriters and used white-out. I dressed daily in a...

Guest Post: 10 Things That Bug Me

Guest Post: 10 Things That Bug Me

George Rosenberg, of The Rosenberg Group, specializes in advising owners and senior management on how to create and build successful firms and run their business more effectively.  The post below was adapted from his blog, PR Coach. Here are a few of...

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time.  That’s the claim made by “Texas Standard, a new daily radio news show produced in Austin in collaboration with KUT Austin, KERA North Texas, Houston Public Media and Texas Public...

It’s Time to “Spring Clean” Your Press Release

It’s Time to “Spring Clean” Your Press Release

A popular Christmas song hails the winter holiday as “the most wonderful time of the year” but, I firmly disagree.  I’d argue that blistering cold and fewer hours of daylight are in fact, not wonderful but rather dreary.  I personally...

My Texas Travel Bucket List

My Texas Travel Bucket List

I have seen a lot of my native state over the years – from childhood family camping trips in state parks to South Texas beach trips with friends to traveling the state for business.  But Texas is BIG, and I...

Universal Technical Institute Offers Tips for Getting Your Car in Tip-Top Shape for Spring Break

Universal Technical Institute Offers Tips for Getting Your Car in Tip-Top Shape for Spring Break

Universal Technical Institute (UTI) is the leading provider of post-secondary education for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians.  For families planning a Spring Break road trip, Shawn Rizzo, an instructor at UTI's Dallas campus, offers the tips below to prepare your car for a worry-free vacation. •           Check your car’s coolant. The coolant helps keep your engine from overheating.   As the weather warms up, engines work harder and proper coolant maintenance is important to...

Guest Blog: Boot scootin’… pistol packin’… diversity!

Guest Blog: Boot scootin’… pistol packin’… diversity!

Does this sound like Texas? Well, podnah, you might be as surprised as we were to learn that Houston is the most ethnically diverse large metropolitan area in the country… even surpassing New York City!  And we have two Houston suburbs even more diverse than the City of Houston, according to Rice University research: Missouri City and Pearland, where a person from Nigeria may live next door to a person from India or Mexico or Louisiana. We’re diverse alright…Houston Mayor Annise Parker,...

Our Love Affair with Texas

Our Love Affair with Texas

Ahh, Valentine’s Day – 24-hours filled with heart-shaped boxes of mystery chocolates, sweet confections asking the ones we love to “Be Mine” and couples making kissy-kissy faces everywhere you go. At Hopkins PR, we’ve decided to forego the fattening candy and...

Guest Blog: How to negotiate a raise

Guest Blog: How to negotiate a raise

Editor’s Note:  Ed Dawson, chairman of our client Capital Alliance, is a masterful negotiator. He’s honed his skills working thousands of deals over nearly 40 years in investment banking. Since 1999 Ed has taught “Power Negotiating” to graduate students in...

So What Makes a Good Place to Work?

So What Makes a Good Place to Work?

Most of us spend a lot of time in the workplace, and those of us who truly enjoy it are fortunate. Employers who make their companies attractive to creative and productive talent usually benefit from a stable and loyal workforce. There’s...

PRSA Dallas Honors Barbara Hyman With Norm Teich Award  for Community Service

PRSA Dallas Honors Barbara Hyman With Norm Teich Award for Community Service

DALLAS, December 10, 2014 – Barbara Hyman, APR, PRSA Fellow, CC, has been recognized for her long service to the Dallas community with the 2014 Norm Teich Award from the Dallas chapter of the Public Relations Society of America. The...

Giving Thanks for Public Relations

Giving Thanks for Public Relations

It’s hard to believe the holidays are here already.  With Thanksgiving only a week away, the crew at Hopkins PR took some time to reflect on how lucky we are for our health, our families and our friends.   Plus, we are so grateful to be doing what we do every day!  So, we posed the question: Why are you grateful to be in public relations? No day is the same. Truly! There’s hardly ever a dull moment. I get to work with...

A House Divided

A House Divided

My beloved Uncle Henry once counseled 9-year-old me never to discuss politics or religion in polite company. Back then, I had no idea what he meant. Now I do. I live in a house divided politically. I am of one political persuasion; Robert is of another. The specifics don’t matter. But you will never see a yard sign in front of our house. You’ll never listen to us hold a reasoned discussion about one issue or another. As impassioned, hard-headed opposites, we...

Communications and Creativity

Communications and Creativity

In recent discussions with two prospective clients, we heard both complain about their current agency’s lack of creativity. “We just need a fresh approach.” “We want some new ideas.” Happily we convinced both companies that Hopkins PR could provide that spark and we...

So Long to the Wright Amendment

So Long to the Wright Amendment

I am among the long-time Dallas residents looking forward to the end of the Wright Amendment on October 13.  For the first time in three decades, we’ll be able to fly non-stop to dozens of new destinations from Love Field,...

A Talkin’ Texas Tasting of Local Food and Spirits

A Talkin’ Texas Tasting of Local Food and Spirits

Chef instructor Linda McKay and mixologist Vincent Lampe before the tasting Shiner Bock, Dr Pepper and Sweet Leaf Tea are household names here in the state of Texas.  But, what about Witherspoon, Herman Marshall and Deep Eddy? Since Hopkins PR prides...

Starting off on the Right Foot – the First 90 days of the Client/Agency- Relationship

Starting off on the Right Foot – the First 90 days of the Client/Agency- Relationship

Like every good partnership, it’s important to get a client-agency relationship off to a good start. Hopkins PR always puts a lot of energy and planning into the launch of a new client relationship.  Of course, we are excited to...

Unlocking the Power of Mentorship

Unlocking the Power of Mentorship

It’s a classic piece of advice for young professionals: find a mentor. The task of finding someone willing and able to listen to your concerns and offer advice usually isn’t too difficult in a close-knit industry like PR. While most will agree there are vast benefits in  developing a mentor relationship, both for the mentee and mentor, the trouble may come when trying to figure out exactly how to evolve these relationships into fulfilling, interactive exchanges. It’s up to both the...

Marilyn Pippin Tells the Dallas Morning-News How Small Businesses Can Use PR Basics to Better Their Business

Marilyn Pippin Tells the Dallas Morning-News How Small Businesses Can Use PR Basics to Better Their Business

The following article appeared in the Dallas Morning-News' "The Five," which featured five tips to help small businesses.  Marilyn Pippin, president of Hopkins PR, explains some simple PR methods that can help small business owners grow their bottom line.  The original article can be found here: http://www.dallasnews.com/business/small-business/20140809-the-five-know-your-public-relations-basics.ece The Five: Know your public relations basics By HANAH CHO HANAH CHOThe Dallas Morning News Staff Writer hcho@dallasnews.com How do you increase market and media awareness of your business? This week, public relations executive Marilyn Pippin offers tips on the...

Pros and Cons of a Virtual Office

Pros and Cons of a Virtual Office

The virtual office – what was once a relatively nonexistent concept is now becoming prevalent in even the most traditional corporations.  As job seekers rank  work/life balance a top priority when seeking new positions, employers are more frequently offering the...

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To celebrate 35 years at Hopkins PR, Barbara Hyman takes a look at what she remembers most. http://t.co/aDlhoYz9Vv
3 days ago
New term from @CoachPR: positive stalking. Negative stalking is bad but positive stalking is doing what it takes to get the new business.
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We count on Hopkins as an integral part of our regional public relations strategy. From product launches to breaking news events, the Hopkins staff is always there to provide essential support for Toyota, Lexus and Scion in the Gulf States Region. It is a 20-year relationship that works because Marilyn and her team are truly part of the Toyota family.
Joe Tetherow, National Manager, Product News Toyota Motor Sales
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