Texas PR by Texans in Texas.

Communications and Creativity

Communications and Creativity

In recent discussions with two prospective clients, we heard both complain about their current agency’s lack of creativity. “We just need a fresh approach.” “We want some new ideas.” Happily we convinced both companies that Hopkins PR could provide that spark and we landed two pieces of business. Even so, the conversation sparked our own thinking: (1) how do we generate creativity, and (2) what is the role of communications in good client/agency relationships. Let’s take the second question first. While we didn’t ask if...

So Long to the Wright Amendment

So Long to the Wright Amendment

I am among the long-time Dallas residents looking forward to the end of the Wright Amendment on October 13.  For the first time in three decades, we’ll be able to fly non-stop to dozens of new destinations from Love Field,...

A Talkin’ Texas Tasting of Local Food and Spirits

A Talkin’ Texas Tasting of Local Food and Spirits

Chef instructor Linda McKay and mixologist Vincent Lampe before the tasting Shiner Bock, Dr Pepper and Sweet Leaf Tea are household names here in the state of Texas.  But, what about Witherspoon, Herman Marshall and Deep Eddy? Since Hopkins PR prides...

Starting off on the Right Foot – the First 90 days of the Client/Agency- Relationship

Starting off on the Right Foot – the First 90 days of the Client/Agency- Relationship

Like every good partnership, it’s important to get a client-agency relationship off to a good start. Hopkins PR always puts a lot of energy and planning into the launch of a new client relationship.  Of course, we are excited to...

Unlocking the Power of Mentorship

Unlocking the Power of Mentorship

It’s a classic piece of advice for young professionals: find a mentor. The task of finding someone willing and able to listen to your concerns and offer advice usually isn’t too difficult in a close-knit industry like PR. While most...

Marilyn Pippin Tells the Dallas Morning-News How Small Businesses Can Use PR Basics to Better Their Business

Marilyn Pippin Tells the Dallas Morning-News How Small Businesses Can Use PR Basics to Better Their Business

The following article appeared in the Dallas Morning-News' "The Five," which featured five tips to help small businesses.  Marilyn Pippin, president of Hopkins PR, explains some simple PR methods that can help small business owners grow their bottom line.  The original article can be found here: http://www.dallasnews.com/business/small-business/20140809-the-five-know-your-public-relations-basics.ece The Five: Know your public relations basics By HANAH CHO HANAH CHOThe Dallas Morning News Staff Writer hcho@dallasnews.com How do you increase market and media awareness of your business? This week, public relations executive Marilyn Pippin offers tips on the...

Pros and Cons of a Virtual Office

Pros and Cons of a Virtual Office

The virtual office – what was once a relatively nonexistent concept is now becoming prevalent in even the most traditional corporations.  As job seekers rank  work/life balance a top priority when seeking new positions, employers are more frequently offering the ability to work from home as an option.  As someone who’s worked in both a company office as well as from my home, here’s my view on the pros and cons of working where you sleep. Pros Flexibility – For me, this...

Where are your manners?  RSVP! Respond to questions!

Where are your manners? RSVP! Respond to questions!

I am perplexed by people who don’t respond to questions or  RSVP to invitations.  From people they know! I understand not replying to email queries and calls from strangers selling products and services. But after a productive meeting, why wouldn’t you...

The Price of PR

The Price of PR

A while back, I attended a Public Relations Society of America conference, where an engaging speaker exhorted us agency types to be straightforward about costs. “Put the prices on your website,” recommended this uber-successful seller of swimming pools. ”Your clients and...

Talkin’ Texas Recap Video

Talkin’ Texas Recap Video

Here’s a video recap of our first Talkin’ Texas event.  Talkin’ Texas is an informal, quarterly gathering of Hopkins PR clients and friends, developed by the agency to focus attention on interesting matters related to the Lone Star State. Hopkins...

Cool Summer Fun in Texas

Cool Summer Fun in Texas

It’s summer in Texas. That means vacation time and spending more time outdoors. Yes, it’s hot. But there are lots of cool things to do around the Lone Star State to enjoy our long summer days. Here are a few...

A Letter to the Potential Job Seeker, Part II

A Letter to the Potential Job Seeker, Part II

Dear Job Seeker: In the past month alone I’ve received dozens of emails from college graduates inquiring about openings at Hopkins PR. Your email is the only one I’ve responded to.  Why, you ask? First of all, I’d like to thank you for taking the time to look at Hopkins PR’s website to learn about our company’s history, previous and current clients and the people who work here.  Also, you took them time to reflect on whether you and Hopkins PR would...

What’s Happened to the Quality Job Query?

What’s Happened to the Quality Job Query?

Dear Job Seeker: I’ve just read your email inquiring about openings at Hopkins PR, and I must respond. Please don’t take offense. Yours is just one of many I’ve received recently, now that graduation season is here. Yours simply prompted the reply I’ve so often been tempted to send -- and didn’t. While the trend has been apparent for some time, I’m noticing increasingly poor form with respect to tone, content and attention to detail in emails like yours. I’m baffled by...

Universal Technical Institute Selects Hopkins PR To Support Dallas-Fort Worth Campus

Universal Technical Institute Selects Hopkins PR To Support Dallas-Fort Worth Campus

DALLAS, June 4 – Universal Technical Institute (NYSE:UTI) has retained Hopkins PR to provide public relations support for its Dallas-Fort Worth campus. Headquartered in Scottsdale, Arizona, UTI is the leading provider of post-secondary education for students seeking careers as professional automotive,...

When “No Comment” is the Best Comment

When “No Comment” is the Best Comment

  Virtually every public relations pro is shaking his/her head at the continuing diatribe from Donald Sterling.  How can he  “stick foot in mouth” in so many different ways?  We are all glad we are not his PR counsel!   Over the...

Hopkins PR Announces New Office in Austin,  Meagan Guidry Named Managing Director

Hopkins PR Announces New Office in Austin, Meagan Guidry Named Managing Director

AUSTIN, May 9 – Hopkins PR, a Dallas-based public relations firm, announced today it has opened a new office location in Austin.  The Austin office will be led by Meagan Guidry, who will serve as managing director.  The Austin office...

Brand Mascots: Workin’ Hard for the Money

Brand Mascots: Workin’ Hard for the Money

From Flo the Progressive Girl, to the Geico Gecko and the Energizer Bunny, brand mascots are as strong as ever.  For decades, products like Kellogg’s Frosted Flakes have used figures like Tony the Tiger to communicate brand attributes. “They’re grrrrrr-eat,”...

SMU Cox School recognizes Ed Dawson  with 50th excellence award for ?Deals 301? seminar

SMU Cox School recognizes Ed Dawson with 50th excellence award for ?Deals 301? seminar

DALLAS (April 3, 2014) ? Ed Dawson, chairman, president and CEO of Capital Alliance Corp. (www.cadallas.com), has become the first seminar instructor in the Edwin L. Cox Business Leadership Center (BLC) at Southern Methodist University (SMU) to earn 50 Teaching Excellence Awards. His 50th award came as a result of a seminar titled ?Deals 301? presented on March 24. essay citation Dawson has been an instructor in the BLC for the last 14 years, when the program has grown to include 90...

Let the (Final Four) Games Begin

Let the (Final Four) Games Begin

March Madness has led us to the Final Four NCAA men?s basketball tournament, hosted in the DFW area in a most celebratory way. The event planner in us is proud of the myriad activities beyond the games planned to engage fans and families. buy a essay online The games are this coming Saturday and Monday evenings at AT&T Stadium in Arlington.? But the celebration kicks off today, with free practice sessions and a ?Tip-Off Tailgate? at the stadium. In Dallas there?s the three-day...

Bud Kennedy Launches ‘Talkin’ Texas’

Bud Kennedy Launches ‘Talkin’ Texas’

DALLAS, March 28 -- Veteran Fort Worth Star Telegram columnist Bud Kennedy candidly shared his take on the quirks and attributes of different Texas cities during yesterday's launch of "Talkin' Texas." online essay writers Talkin' Texas is an informal, quarterly gathering of...

News from our Social World

Latest Tweets

Hopkins PR has a tried and true method for keeping our creative juices flowing for clients. Barbara Hyman explains http://t.co/sZcx8MKwL8
yesterday
Marilyn is one of many Dallas residents looking forward to the end of the Wright Amendment on October 13. Read why: http://t.co/ST9UvWtiwS
13 days ago
What Clients Say

Testimonials

We count on Hopkins as an integral part of our regional public relations strategy. From product launches to breaking news events, the Hopkins staff is always there to provide essential support for Toyota, Lexus and Scion in the Gulf States Region. It is a 20-year relationship that works because Marilyn and her team are truly part of the Toyota family.
Joe Tetherow, National Manager, Product News Toyota Motor Sales
More Testimonials
Connect with Us

Hopkins Social