Texas PR by Texans in Texas.

Above and Beyond the Call of PR  Duty

Above and Beyond the Call of PR  Duty

Sometimes public relations professionals are called on to perform tasks above and beyond the typical scope of work. I recently witnessed a colleague answering such a call. Sheri Goldberg, the director of public relations for Ride 2 Recovery, spends a lot of time on the road embedded in cycling events where hundreds of injured veterans and supporters participate in a week-long rehabilitative ride of around 500 miles.  The mission of Ride 2 Recovery is to restore hope and purpose, providing a...

Highly Valuable Deposits into the Goodwill Bank

Highly Valuable Deposits into the Goodwill Bank

When we counsel brands on crisis communications, one of our first steps is assessing goodwill.  We want to know how the organization is regarded by its customers and supporters. You only have to look as far as Brenham, TX, and its...

Excelling in the E-Commerce Business, Part II

Excelling in the E-Commerce Business, Part II

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy.  Read the first part of this series here. Let Your Copy Paint The Picture Just like good visuals,...

Excelling in the E-Commerce Business

Excelling in the E-Commerce Business

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy. Want to have a successful ecommerce site? Here are few things to keep in mind. Easy Navigation Its...

Happy 35th to Barbara Hyman!  Anniversary, that is!

Happy 35th to Barbara Hyman! Anniversary, that is!

A few weeks ago I celebrated 35 years at Hopkins PR. 35 years! OMG! If anyone had told me when I joined the firm in 1980 that I would still be here in 2015, I would have said, “Horse hockey!”  Or something...

Guest Post: 10 Things That Bug Me

Guest Post: 10 Things That Bug Me

George Rosenberg, of The Rosenberg Group, specializes in advising owners and senior management on how to create and build successful firms and run their business more effectively.  The post below was adapted from his blog, PR Coach. Here are a few of my favorite pet peeves practiced diligently by too many people. 1. Not returning phone calls or emails from people you know or who are not pestering you. No excuse for being rude. 2. Sending an email, which invites a response, and then...

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time.  That’s the claim made by “Texas Standard, a new daily radio news show produced in Austin in collaboration with KUT Austin, KERA North Texas, Houston Public Media and Texas Public Radio San Antonio. From this public broadcasting junkie’s point of view, it’s a slice of Lone Star heaven! Segments I’ve heard include: How and when the Bluebonnet was named the state flower How Texas is becoming a leading wine producer The popularity of Sari...

It’s Time to “Spring Clean” Your Press Release

It’s Time to “Spring Clean” Your Press Release

A popular Christmas song hails the winter holiday as “the most wonderful time of the year” but, I firmly disagree.  I’d argue that blistering cold and fewer hours of daylight are in fact, not wonderful but rather dreary.  I personally...

My Texas Travel Bucket List

My Texas Travel Bucket List

I have seen a lot of my native state over the years – from childhood family camping trips in state parks to South Texas beach trips with friends to traveling the state for business.  But Texas is BIG, and I...

Universal Technical Institute Offers Tips for Getting Your Car in Tip-Top Shape for Spring Break

Universal Technical Institute Offers Tips for Getting Your Car in Tip-Top Shape for Spring Break

Universal Technical Institute (UTI) is the leading provider of post-secondary education for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians.  For families planning a Spring Break road trip, Shawn Rizzo, an instructor at UTI's Dallas...

Guest Blog: Boot scootin’… pistol packin’… diversity!

Guest Blog: Boot scootin’… pistol packin’… diversity!

Does this sound like Texas? Well, podnah, you might be as surprised as we were to learn that Houston is the most ethnically diverse large metropolitan area in the country… even surpassing New York City!  And we have two Houston suburbs...

Our Love Affair with Texas

Our Love Affair with Texas

Ahh, Valentine’s Day – 24-hours filled with heart-shaped boxes of mystery chocolates, sweet confections asking the ones we love to “Be Mine” and couples making kissy-kissy faces everywhere you go. At Hopkins PR, we’ve decided to forego the fattening candy and obnoxious PDA (public display of affection, for those not in the know) and instead, celebrate our love for the Lone Star State. Our “Love Affair with Texas” is strong and runs deep.  Here are the reasons, from some staff and clients,...

Guest Blog: How to negotiate a raise

Guest Blog: How to negotiate a raise

Editor’s Note:  Ed Dawson, chairman of our client Capital Alliance, is a masterful negotiator. He’s honed his skills working thousands of deals over nearly 40 years in investment banking. Since 1999 Ed has taught “Power Negotiating” to graduate students in the Cox School of Business at SMU, where he’s received 52 Teaching Excellence awards. If a raise is on tap for you in 2015, read on for Ed’s counsel. A version of this column appeared recently in The Dallas Morning News. Be...

So What Makes a Good Place to Work?

So What Makes a Good Place to Work?

Most of us spend a lot of time in the workplace, and those of us who truly enjoy it are fortunate. Employers who make their companies attractive to creative and productive talent usually benefit from a stable and loyal workforce. There’s...

PRSA Dallas Honors Barbara Hyman With Norm Teich Award  for Community Service

PRSA Dallas Honors Barbara Hyman With Norm Teich Award for Community Service

DALLAS, December 10, 2014 – Barbara Hyman, APR, PRSA Fellow, CC, has been recognized for her long service to the Dallas community with the 2014 Norm Teich Award from the Dallas chapter of the Public Relations Society of America. The...

Giving Thanks for Public Relations

Giving Thanks for Public Relations

It’s hard to believe the holidays are here already.  With Thanksgiving only a week away, the crew at Hopkins PR took some time to reflect on how lucky we are for our health, our families and our friends.   Plus, we...

A House Divided

A House Divided

My beloved Uncle Henry once counseled 9-year-old me never to discuss politics or religion in polite company. Back then, I had no idea what he meant. Now I do. I live in a house divided politically. I am of one political persuasion;...

Communications and Creativity

Communications and Creativity

In recent discussions with two prospective clients, we heard both complain about their current agency’s lack of creativity. “We just need a fresh approach.” “We want some new ideas.” Happily we convinced both companies that Hopkins PR could provide that spark and we landed two pieces of business. Even so, the conversation sparked our own thinking: (1) how do we generate creativity, and (2) what is the role of communications in good client/agency relationships. Let’s take the second question first. While we didn’t ask if...

So Long to the Wright Amendment

So Long to the Wright Amendment

I am among the long-time Dallas residents looking forward to the end of the Wright Amendment on October 13.  For the first time in three decades, we’ll be able to fly non-stop to dozens of new destinations from Love Field, our inner-city airport.  And, many of us are giddy at the idea! Most people outside Dallas-Fort Worth are unaware of the Wright Amendment.  It was a federal law enacted in 1979 governing traffic at Love Field.  It limited most non-stop flights...

A Talkin’ Texas Tasting of Local Food and Spirits

A Talkin’ Texas Tasting of Local Food and Spirits

Chef instructor Linda McKay and mixologist Vincent Lampe before the tasting Shiner Bock, Dr Pepper and Sweet Leaf Tea are household names here in the state of Texas.  But, what about Witherspoon, Herman Marshall and Deep Eddy? Since Hopkins PR prides...

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