Texas PR by Texans in Texas.

Giving Thanks for Public Relations

Giving Thanks for Public Relations

It’s hard to believe the holidays are here already.  With Thanksgiving only a week away, the crew at Hopkins PR took some time to reflect on how lucky we are for our health, our families and our friends.   Plus, we are so grateful to be doing what we do every day!  So, we posed the question: Why are you grateful to be in public relations? No day is the same. Truly! There’s hardly ever a dull moment. I get to work with...

A House Divided

A House Divided

My beloved Uncle Henry once counseled 9-year-old me never to discuss politics or religion in polite company. Back then, I had no idea what he meant. Now I do. I live in a house divided politically. I am of one political persuasion;...

Communications and Creativity

Communications and Creativity

In recent discussions with two prospective clients, we heard both complain about their current agency’s lack of creativity. “We just need a fresh approach.” “We want some new ideas.” Happily we convinced both companies that Hopkins PR could provide that spark and we...

So Long to the Wright Amendment

So Long to the Wright Amendment

I am among the long-time Dallas residents looking forward to the end of the Wright Amendment on October 13.  For the first time in three decades, we’ll be able to fly non-stop to dozens of new destinations from Love Field,...

A Talkin’ Texas Tasting of Local Food and Spirits

A Talkin’ Texas Tasting of Local Food and Spirits

Chef instructor Linda McKay and mixologist Vincent Lampe before the tasting Shiner Bock, Dr Pepper and Sweet Leaf Tea are household names here in the state of Texas.  But, what about Witherspoon, Herman Marshall and Deep Eddy? Since Hopkins PR prides...

Starting off on the Right Foot – the First 90 days of the Client/Agency- Relationship

Starting off on the Right Foot – the First 90 days of the Client/Agency- Relationship

Like every good partnership, it’s important to get a client-agency relationship off to a good start. Hopkins PR always puts a lot of energy and planning into the launch of a new client relationship.  Of course, we are excited to begin working with new clients and learn their business. We begin with a process we’ve named the Hopkins Immersion (HI).  Here are a few tips from our well-practiced process: Begin with in-depth meetings to learn the client’s business, challenges, opportunities and business...

Unlocking the Power of Mentorship

Unlocking the Power of Mentorship

It’s a classic piece of advice for young professionals: find a mentor. The task of finding someone willing and able to listen to your concerns and offer advice usually isn’t too difficult in a close-knit industry like PR. While most will agree there are vast benefits in  developing a mentor relationship, both for the mentee and mentor, the trouble may come when trying to figure out exactly how to evolve these relationships into fulfilling, interactive exchanges. It’s up to both the...

Marilyn Pippin Tells the Dallas Morning-News How Small Businesses Can Use PR Basics to Better Their Business

Marilyn Pippin Tells the Dallas Morning-News How Small Businesses Can Use PR Basics to Better Their Business

The following article appeared in the Dallas Morning-News' "The Five," which featured five tips to help small businesses.  Marilyn Pippin, president of Hopkins PR, explains some simple PR methods that can help small business owners grow their bottom line.  The...

Pros and Cons of a Virtual Office

Pros and Cons of a Virtual Office

The virtual office – what was once a relatively nonexistent concept is now becoming prevalent in even the most traditional corporations.  As job seekers rank  work/life balance a top priority when seeking new positions, employers are more frequently offering the...

Where are your manners?  RSVP! Respond to questions!

Where are your manners? RSVP! Respond to questions!

I am perplexed by people who don’t respond to questions or  RSVP to invitations.  From people they know! I understand not replying to email queries and calls from strangers selling products and services. But after a productive meeting, why wouldn’t you...

The Price of PR

The Price of PR

A while back, I attended a Public Relations Society of America conference, where an engaging speaker exhorted us agency types to be straightforward about costs. “Put the prices on your website,” recommended this uber-successful seller of swimming pools. ”Your clients and...

Talkin’ Texas Recap Video

Talkin’ Texas Recap Video

Here’s a video recap of our first Talkin’ Texas event.  Talkin’ Texas is an informal, quarterly gathering of Hopkins PR clients and friends, developed by the agency to focus attention on interesting matters related to the Lone Star State. Hopkins PR is a Texas-centered public relations...

Cool Summer Fun in Texas

Cool Summer Fun in Texas

It’s summer in Texas. That means vacation time and spending more time outdoors. Yes, it’s hot. But there are lots of cool things to do around the Lone Star State to enjoy our long summer days. Here are a few ideas: Ride the Galveston Bolivar Ferry from Galveston Island to the Bolivar Peninsula and back. It’s free! And you’ll probably see porpoises, lots of sea gulls and a majestic view of the Texas coastline.  Harvest and stomp grapes at the Messina Hoff...

A Letter to the Potential Job Seeker, Part II

A Letter to the Potential Job Seeker, Part II

Dear Job Seeker: In the past month alone I’ve received dozens of emails from college graduates inquiring about openings at Hopkins PR. Your email is the only one I’ve responded to.  Why, you ask? First of all, I’d like to thank you...

What’s Happened to the Quality Job Query?

What’s Happened to the Quality Job Query?

Dear Job Seeker: I’ve just read your email inquiring about openings at Hopkins PR, and I must respond. Please don’t take offense. Yours is just one of many I’ve received recently, now that graduation season is here. Yours simply prompted the...

Universal Technical Institute Selects Hopkins PR To Support Dallas-Fort Worth Campus

Universal Technical Institute Selects Hopkins PR To Support Dallas-Fort Worth Campus

DALLAS, June 4 – Universal Technical Institute (NYSE:UTI) has retained Hopkins PR to provide public relations support for its Dallas-Fort Worth campus. Headquartered in Scottsdale, Arizona, UTI is the leading provider of post-secondary education for students seeking careers as professional automotive,...

When “No Comment” is the Best Comment

When “No Comment” is the Best Comment

  Virtually every public relations pro is shaking his/her head at the continuing diatribe from Donald Sterling.  How can he  “stick foot in mouth” in so many different ways?  We are all glad we are not his PR counsel!   Over the...

Hopkins PR Announces New Office in Austin,  Meagan Guidry Named Managing Director

Hopkins PR Announces New Office in Austin, Meagan Guidry Named Managing Director

AUSTIN, May 9 – Hopkins PR, a Dallas-based public relations firm, announced today it has opened a new office location in Austin.  The Austin office will be led by Meagan Guidry, who will serve as managing director.  The Austin office is located at 7500 Rialto Blvd, Suite 250, Austin, TX 78735. “Opening an Austin office will allow us to better serve our clients’ needs across Texas, said Chief Operating Officer Barbara Hyman.  “In addition, as more companies relocate to, or open...

Brand Mascots: Workin’ Hard for the Money

Brand Mascots: Workin’ Hard for the Money

From Flo the Progressive Girl, to the Geico Gecko and the Energizer Bunny, brand mascots are as strong as ever.  For decades, products like Kellogg’s Frosted Flakes have used figures like Tony the Tiger to communicate brand attributes. “They’re grrrrrr-eat,” Tony roars with a broad smile. Today’s savvy brands are harnessing the power of an icon and pushing it to digital media. Flo has her own Facebook page, where the 5.4 million who Like her are treated to “flospirations.” The Geico...

SMU Cox School recognizes Ed Dawson  with 50th excellence award for ?Deals 301? seminar

SMU Cox School recognizes Ed Dawson with 50th excellence award for ?Deals 301? seminar

DALLAS (April 3, 2014) ? Ed Dawson, chairman, president and CEO of Capital Alliance Corp. (www.cadallas.com), has become the first seminar instructor in the Edwin L. Cox Business Leadership Center (BLC) at Southern Methodist University (SMU) to earn 50 Teaching...

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To celebrate Thanksgiving, the crew at Hopkins PR explains why we are so thankful to be in public relations. http://t.co/MUGAqS2EGk
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Barbara explains why you'll never see an electoral candidate's sign in her yard http://t.co/u0DMKFeN7K
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We count on Hopkins as an integral part of our regional public relations strategy. From product launches to breaking news events, the Hopkins staff is always there to provide essential support for Toyota, Lexus and Scion in the Gulf States Region. It is a 20-year relationship that works because Marilyn and her team are truly part of the Toyota family.
Joe Tetherow, National Manager, Product News Toyota Motor Sales
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