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Starting off on the Right Foot – the First 90 days of the Client/Agency- Relationship

Starting off on the Right Foot – the First 90 days of the Client/Agency- Relationship

Like every good partnership, it’s important to get a client-agency relationship off to a good start. Hopkins PR always puts a lot of energy and planning into the launch of a new client relationship.  Of course, we are excited to begin working with new clients and learn their business. We begin with a process we’ve named the Hopkins Immersion (HI).  Here are a few tips from our well-practiced process: Begin with in-depth meetings to learn the client’s business, challenges, opportunities and business...

Unlocking the Power of Mentorship

Unlocking the Power of Mentorship

It’s a classic piece of advice for young professionals: find a mentor. The task of finding someone willing and able to listen to your concerns and offer advice usually isn’t too difficult in a close-knit industry like PR. While most...

Marilyn Pippin Tells the Dallas Morning-News How Small Businesses Can Use PR Basics to Better Their Business

Marilyn Pippin Tells the Dallas Morning-News How Small Businesses Can Use PR Basics to Better Their Business

The following article appeared in the Dallas Morning-News' "The Five," which featured five tips to help small businesses.  Marilyn Pippin, president of Hopkins PR, explains some simple PR methods that can help small business owners grow their bottom line.  The...

Pros and Cons of a Virtual Office

Pros and Cons of a Virtual Office

The virtual office – what was once a relatively nonexistent concept is now becoming prevalent in even the most traditional corporations.  As job seekers rank  work/life balance a top priority when seeking new positions, employers are more frequently offering the...

Where are your manners?  RSVP! Respond to questions!

Where are your manners? RSVP! Respond to questions!

I am perplexed by people who don’t respond to questions or  RSVP to invitations.  From people they know! I understand not replying to email queries and calls from strangers selling products and services. But after a productive meeting, why wouldn’t you...

The Price of PR

The Price of PR

A while back, I attended a Public Relations Society of America conference, where an engaging speaker exhorted us agency types to be straightforward about costs. “Put the prices on your website,” recommended this uber-successful seller of swimming pools. ”Your clients and prospects want to know what they are getting into.” Part of his rationale was grounded in web algorithms and how people search. If someone is considering PR, but wants to know about costs, and your website includes prices, the search-bots are...

Talkin’ Texas Recap Video

Talkin’ Texas Recap Video

Here’s a video recap of our first Talkin’ Texas event.  Talkin’ Texas is an informal, quarterly gathering of Hopkins PR clients and friends, developed by the agency to focus attention on interesting matters related to the Lone Star State. Hopkins PR is a Texas-centered public relations...

Cool Summer Fun in Texas

Cool Summer Fun in Texas

It’s summer in Texas. That means vacation time and spending more time outdoors. Yes, it’s hot. But there are lots of cool things to do around the Lone Star State to enjoy our long summer days. Here are a few...

A Letter to the Potential Job Seeker, Part II

A Letter to the Potential Job Seeker, Part II

Dear Job Seeker: In the past month alone I’ve received dozens of emails from college graduates inquiring about openings at Hopkins PR. Your email is the only one I’ve responded to.  Why, you ask? First of all, I’d like to thank you...

What’s Happened to the Quality Job Query?

What’s Happened to the Quality Job Query?

Dear Job Seeker: I’ve just read your email inquiring about openings at Hopkins PR, and I must respond. Please don’t take offense. Yours is just one of many I’ve received recently, now that graduation season is here. Yours simply prompted the...

Universal Technical Institute Selects Hopkins PR To Support Dallas-Fort Worth Campus

Universal Technical Institute Selects Hopkins PR To Support Dallas-Fort Worth Campus

DALLAS, June 4 – Universal Technical Institute (NYSE:UTI) has retained Hopkins PR to provide public relations support for its Dallas-Fort Worth campus. Headquartered in Scottsdale, Arizona, UTI is the leading provider of post-secondary education for students seeking careers as professional automotive,...

When “No Comment” is the Best Comment

When “No Comment” is the Best Comment

  Virtually every public relations pro is shaking his/her head at the continuing diatribe from Donald Sterling.  How can he  “stick foot in mouth” in so many different ways?  We are all glad we are not his PR counsel!   Over the years, Hopkins Public Relations has recommended clients avoid “no comment” whenever possible.  It is always better to give media some kind of response, such as “We cannot answer your questions because of litigation underway, but we are hopeful for a...

Hopkins PR Announces New Office in Austin,  Meagan Guidry Named Managing Director

Hopkins PR Announces New Office in Austin, Meagan Guidry Named Managing Director

AUSTIN, May 9 – Hopkins PR, a Dallas-based public relations firm, announced today it has opened a new office location in Austin.  The Austin office will be led by Meagan Guidry, who will serve as managing director.  The Austin office is located at 7500 Rialto Blvd, Suite 250, Austin, TX 78735. “Opening an Austin office will allow us to better serve our clients’ needs across Texas, said Chief Operating Officer Barbara Hyman.  “In addition, as more companies relocate to, or open...

Brand Mascots: Workin’ Hard for the Money

Brand Mascots: Workin’ Hard for the Money

From Flo the Progressive Girl, to the Geico Gecko and the Energizer Bunny, brand mascots are as strong as ever.  For decades, products like Kellogg’s Frosted Flakes have used figures like Tony the Tiger to communicate brand attributes. “They’re grrrrrr-eat,”...

SMU Cox School recognizes Ed Dawson  with 50th excellence award for ?Deals 301? seminar

SMU Cox School recognizes Ed Dawson with 50th excellence award for ?Deals 301? seminar

DALLAS (April 3, 2014) ? Ed Dawson, chairman, president and CEO of Capital Alliance Corp. (www.cadallas.com), has become the first seminar instructor in the Edwin L. Cox Business Leadership Center (BLC) at Southern Methodist University (SMU) to earn 50 Teaching...

Let the (Final Four) Games Begin

Let the (Final Four) Games Begin

March Madness has led us to the Final Four NCAA men?s basketball tournament, hosted in the DFW area in a most celebratory way. The event planner in us is proud of the myriad activities beyond the games planned to engage...

Bud Kennedy Launches ‘Talkin’ Texas’

Bud Kennedy Launches ‘Talkin’ Texas’

DALLAS, March 28 -- Veteran Fort Worth Star Telegram columnist Bud Kennedy candidly shared his take on the quirks and attributes of different Texas cities during yesterday's launch of "Talkin' Texas." online essay writers Talkin' Texas is an informal, quarterly gathering of...

Hopkins PR’s Takeaways on South by Southwest 2014

Hopkins PR’s Takeaways on South by Southwest 2014

Ahhhh. Can we all take a collective breath now that the 2014 South by Southwest (SXSW) festival has passed? The masses have left and the streets have been cleaned. As we all catch up on some sleep and resume eating vegetables (versus fried food truck goodness), let?s take note of a few learnings from this year's festival. It's not about who you know, it's who you meet. SXSW gained notoriety for being a launching pad - first, for music acts trying to...

Fast Track to Houston

Fast Track to Houston

The prospect of high-speed rail between Dallas and Houston is in the news again. ?A couple of the selling points for a bullet train? It?s fast. It?s clean. It?s safe. Being able to hop on a train in Dallas, and step off in Houston 90 minutes later would sure beat the four-? ?hour drive. The U.S. High Speed Rail Association claims high-speed rail can help solve climate change, congestion, and energy security, all while being efficient.?? An environmental study is...

How to Get Your Brand Noticed at South by Southwest

How to Get Your Brand Noticed at South by Southwest

Austin is buzzing right now, and ?not just from the boozy establishments ?lining East Sixth Street downtown.? It?s South by Southwest (SXSW) season, where 120,000 of your closest friends converge on Austin to check out the hottest trends in music,...

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We count on Hopkins as an integral part of our regional public relations strategy. From product launches to breaking news events, the Hopkins staff is always there to provide essential support for Toyota, Lexus and Scion in the Gulf States Region. It is a 20-year relationship that works because Marilyn and her team are truly part of the Toyota family.
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