Texas PR by Texans in Texas.

Cyber Monday All December – All Year Long!

Cyber Monday All December – All Year Long!

While I am not much of an online shopper, I am realizing that more and more of my friends and family enjoy it and know how to shop wisely.  Here are a few examples from those in the know, along with their tips for wise cyber shopping: I do virtually all of my Christmas shopping online, because I can sit at my computer in shorts and a t-shirt, barefoot, and take care of all 12 grandchildren, their parents, our nieces and...

Texas Holiday Tornados Bring the Gift of Community Spirit

Texas Holiday Tornados Bring the Gift of Community Spirit

The tornados in the Dallas area the day after Christmas were absolutely devastating for many families and communities.  Lives were lost and homes were destroyed and damaged.  Pets were frightened and scattered as their homes were torn apart. Of course,...

This Year, I Resolve To…. Part 2

This Year, I Resolve To…. Part 2

Do you have New Year’s resolutions for your professional life? We asked several colleagues around the country to share their 2016 public relations resolutions, and here’s Part 2.  Click to read Part 1. Barbara Paynter, APR, President, Paynter Communications, Cleveland Slow down. Take...

This Year, I Resolve To…. Part 1

This Year, I Resolve To…. Part 1

Lose weight. Exercise more. Find time for myself. We all know those personal steps we resolve to take each January 1. But what about professional resolutions? What changes would we like to see in our working world? We asked several colleagues around the...

Having a Crisis Plan Before the Crisis

Having a Crisis Plan Before the Crisis

The best time to fix a leaking roof, the old saw goes, is when the sun is shining. The same holds true for crisis communications. The best time to prepare for a crisis is… when there is no crisis. Convincing clients of this...

Texas Weather – we love it, we hate it.

Texas Weather – we love it, we hate it.

Ahhh, it’s finally fall in Texas, my favorite time of year. The temps have cooled down. We got rain, LOTS of rain. The trees are turning beautiful shades of red, yellow and orange.  Fall is always welcome after the summer heat. Spirits lift and we head into the holiday season with more energy. As PR professionals, we are always aware of the seasons and what the weather may bring as we plan for client events and programs. While fall and spring...

Is your cool rating on fleek?

Is your cool rating on fleek?

Once upon a time I considered myself to be pretty hip and “with it.”  It appears, however, that as soon as you start saying (or writing) things like “pretty hip” and “with it,” this is no longer the case.  When you actually Google “hip phrases 2015,” you are decidedly “unhip and no longer with it." In PR, I’ve got to know how to speak to all my audiences, including the audience that prefers to text rather than call and can explain...

Ode to the Vacation

Ode to the Vacation

The cover story for Texas Monthly’s August issue featured Galveston Island, and it took me on a pleasant trip down memory lane to our family vacations there. It also reminded me of the value of taking time away from work...

Guest Blog: I Want an Eight-Minute Video!

Guest Blog: I Want an Eight-Minute Video!

Sue Abrams, a friend of Hopkins PR and owner of Sue Abrams Productions, offers sage advice on the corporate video in today's guest blog, "I Want an Eight-Minute Video!"  The length of your corporate video can be one of the biggest...

Above and Beyond the Call of PR  Duty

Above and Beyond the Call of PR  Duty

Sometimes public relations professionals are called on to perform tasks above and beyond the typical scope of work. I recently witnessed a colleague answering such a call. Sheri Goldberg, the director of public relations for Ride 2 Recovery, spends a lot...

Highly Valuable Deposits into the Goodwill Bank

Highly Valuable Deposits into the Goodwill Bank

When we counsel brands on crisis communications, one of our first steps is assessing goodwill.  We want to know how the organization is regarded by its customers and supporters. You only have to look as far as Brenham, TX, and its...

Excelling in the E-Commerce Business, Part II

Excelling in the E-Commerce Business, Part II

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy.  Read the first part of this series here. Let Your Copy Paint The Picture Just like good visuals, well thought out copy can be the difference between a sale and someone moving on to shop at the next website. Copy doesn’t just mean a list of product attributes. It means telling the story. You don’t have sales people...

Excelling in the E-Commerce Business

Excelling in the E-Commerce Business

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy. Want to have a successful ecommerce site? Here are few things to keep in mind. Easy Navigation Its sounds like a no-brainer, but how many times have you visited a website to shop and left quickly because it was difficult to find what you were looking for? Simple and easy is the name of the game. And not...

Happy 35th to Barbara Hyman!  Anniversary, that is!

Happy 35th to Barbara Hyman! Anniversary, that is!

A few weeks ago I celebrated 35 years at Hopkins PR. 35 years! OMG! If anyone had told me when I joined the firm in 1980 that I would still be here in 2015, I would have said, “Horse hockey!”  Or something...

Guest Post: 10 Things That Bug Me

Guest Post: 10 Things That Bug Me

George Rosenberg, of The Rosenberg Group, specializes in advising owners and senior management on how to create and build successful firms and run their business more effectively.  The post below was adapted from his blog, PR Coach. Here are a few of...

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time.  That’s the claim made by “Texas Standard, a new daily radio news show produced in Austin in collaboration with KUT Austin, KERA North Texas, Houston Public Media and Texas Public...

It’s Time to “Spring Clean” Your Press Release

It’s Time to “Spring Clean” Your Press Release

A popular Christmas song hails the winter holiday as “the most wonderful time of the year” but, I firmly disagree.  I’d argue that blistering cold and fewer hours of daylight are in fact, not wonderful but rather dreary.  I personally...

My Texas Travel Bucket List

My Texas Travel Bucket List

I have seen a lot of my native state over the years – from childhood family camping trips in state parks to South Texas beach trips with friends to traveling the state for business.  But Texas is BIG, and I haven’t seen everything.  Here are a few sites still on my bucket list: Lost Maples State Natural Area – In the fall, I hope to make it to this park west of San Antonio, when the rare Uvalde Big Tooth Maples...

Universal Technical Institute Offers Tips for Getting Your Car in Tip-Top Shape for Spring Break

Universal Technical Institute Offers Tips for Getting Your Car in Tip-Top Shape for Spring Break

Universal Technical Institute (UTI) is the leading provider of post-secondary education for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians.  For families planning a Spring Break road trip, Shawn Rizzo, an instructor at UTI's Dallas campus, offers the tips below to prepare your car for a worry-free vacation. •           Check your car’s coolant. The coolant helps keep your engine from overheating.   As the weather warms up, engines work harder and proper coolant maintenance is important to...

Guest Blog: Boot scootin’… pistol packin’… diversity!

Guest Blog: Boot scootin’… pistol packin’… diversity!

Does this sound like Texas? Well, podnah, you might be as surprised as we were to learn that Houston is the most ethnically diverse large metropolitan area in the country… even surpassing New York City!  And we have two Houston suburbs...

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