Yearly Archives: 2014

PRSA Dallas Honors Barbara Hyman With Norm Teich Award for Community Service

PRSA Dallas Honors Barbara Hyman With Norm Teich Award  for Community Service

DALLAS, December 10, 2014 – Barbara Hyman, APR, PRSA Fellow, CC, has been recognized for her long service to the Dallas community with the 2014 Norm Teich Award from the Dallas chapter of the Public Relations Society of America. The chapter honored Barbara, chief operating officer of Hopkins PR, for the volunteer time, talent and … Continued

Communications and Creativity

Communications and Creativity

In recent discussions with two prospective clients, we heard both complain about their current agency’s lack of creativity. “We just need a fresh approach.” “We want some new ideas.” Happily we convinced both companies that Hopkins PR could provide that spark and we landed two pieces of business. Even so, the conversation sparked our own … Continued

So Long to the Wright Amendment

So Long to the Wright Amendment

I am among the long-time Dallas residents looking forward to the end of the Wright Amendment on October 13.  For the first time in three decades, we’ll be able to fly non-stop to dozens of new destinations from Love Field, our inner-city airport.  And, many of us are giddy at the idea! Most people outside … Continued

Starting off on the Right Foot – the First 90 days of the Client/Agency- Relationship

Starting off on the Right Foot – the First 90 days of the Client/Agency- Relationship

Like every good partnership, it’s important to get a client-agency relationship off to a good start. Hopkins PR always puts a lot of energy and planning into the launch of a new client relationship.  Of course, we are excited to begin working with new clients and learn their business. We begin with a process we’ve … Continued

Unlocking the Power of Mentorship

Unlocking the Power of Mentorship

It’s a classic piece of advice for young professionals: find a mentor. The task of finding someone willing and able to listen to your concerns and offer advice usually isn’t too difficult in a close-knit industry like PR. While most will agree there are vast benefits in  developing a mentor relationship, both for the mentee … Continued

Marilyn Pippin Tells the Dallas Morning-News How Small Businesses Can Use PR Basics to Better Their Business

Marilyn Pippin Tells the Dallas Morning-News How Small Businesses Can Use PR Basics to Better Their Business

The following article appeared in the Dallas Morning-News’ “The Five,” which featured five tips to help small businesses.  Marilyn Pippin, president of Hopkins PR, explains some simple PR methods that can help small business owners grow their bottom line.  The original article can be found here: http://www.dallasnews.com/business/small-business/20140809-the-five-know-your-public-relations-basics.ece The Five: Know your public relations basics By HANAH … Continued

Pros and Cons of a Virtual Office

Pros and Cons of a Virtual Office

The virtual office – what was once a relatively nonexistent concept is now becoming prevalent in even the most traditional corporations.  As job seekers rank  work/life balance a top priority when seeking new positions, employers are more frequently offering the ability to work from home as an option.  As someone who’s worked in both a … Continued