Monthly Archives: February 2014

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Guest Blog: Branding, A Texas Tradition?

Guest Blog: Branding, A Texas Tradition?

When we discuss branding, it is always a bit of a challenge, because there is no true definition of branding. Marketers tend to throw the term “branding” around like cheap beads during Mardi Gras, which only adds to the confusion. So what is a brand? And for that matter what is branding? In simple terms, … Continued

Your Voice Matters, Part 2

Your Voice Matters, Part 2

Tanya Ragan is a firm believer in the power of raising your voice. A Dallas developer who offices near the Dallas Farmers Market, Tanya founded the Farmers Market Stakeholders Assn. (FMSA) to have a say in the future of the area. She organized other business owners and residents to save the historic Market, slated for … Continued

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Social Media Campaign for Espree Animal Products

Social Media Campaign for Espree Animal Products

SITUATION: Espree Animal Products, which manufactures a blend of natural and organic pet grooming products, wanted to enhance its social media presence to reach a larger audience of current and potential customers. ACTION: Hopkins PR developed a comprehensive social media campaign to help Espree establish and maintain a consistent social media presence and drive traffic … Continued

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Your Voice Matters. Get Involved. (Part I)

Your Voice Matters. Get Involved. (Part I)

Many of us hesitate to become involved in issues important to us. We think, “I can’t make a difference” or “My voice doesn’t matter” or (yep) “I don’t have the time.” Well, that’s just plain wrong! Consider Bryan Livingston. Already busy as a principal at our client Capital Alliance, Bryan recently took on the small … Continued