Monthly Archives: April 2014

Brand Mascots: Workin’ Hard for the Money

Brand Mascots: Workin’ Hard for the Money

From Flo the Progressive Girl, to the Geico Gecko and the Energizer Bunny, brand mascots are as strong as ever.  For decades, products like Kellogg’s Frosted Flakes have used figures like Tony the Tiger to communicate brand attributes. “They’re grrrrrr-eat,” Tony roars with a broad smile. Today’s savvy brands are harnessing the power of an … Continued

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SMU Cox School recognizes Ed Dawson with 50th excellence award for ?Deals 301? seminar

SMU Cox School recognizes Ed Dawson  with 50th excellence award for ?Deals 301? seminar

DALLAS (April 3, 2014) ? Ed Dawson, chairman, president and CEO of Capital Alliance Corp. (www.cadallas.com), has become the first seminar instructor in the Edwin L. Cox Business Leadership Center (BLC) at Southern Methodist University (SMU) to earn 50 Teaching Excellence Awards. His 50th award came as a result of a seminar titled ?Deals 301? … Continued

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Let the (Final Four) Games Begin

Let the (Final Four) Games Begin

March Madness has led us to the Final Four NCAA men?s basketball tournament, hosted in the DFW area in a most celebratory way. The event planner in us is proud of the myriad activities beyond the games planned to engage fans and families. buy a essay online The games are this coming Saturday and Monday … Continued