Monthly Archives: August 2015

Guest Blog: I Want an Eight-Minute Video!

Guest Blog: I Want an Eight-Minute Video!

Sue Abrams, a friend of Hopkins PR and owner of Sue Abrams Productions, offers sage advice on the corporate video in today’s guest blog, “I Want an Eight-Minute Video!”  The length of your corporate video can be one of the biggest factors in viewer engagement. If a video is long, today’s multi-tasking, uber-distracted viewers will … Continued

Above and Beyond the Call of PR  Duty

Above and Beyond the Call of PR  Duty

Sometimes public relations professionals are called on to perform tasks above and beyond the typical scope of work. I recently witnessed a colleague answering such a call. Sheri Goldberg, the director of public relations for Ride 2 Recovery, spends a lot of time on the road embedded in cycling events where hundreds of injured veterans … Continued