Talkin’ Texas

Having a Crisis Plan Before the Crisis

Having a Crisis Plan Before the Crisis

The best time to fix a leaking roof, the old saw goes, is when the sun is shining. The same holds true for crisis communications. The best time to prepare for a crisis is… when there is no crisis. Convincing clients of this truth is sometimes another matter. It’s certainly easy to understand. When things … Continued

Texas Weather – we love it, we hate it.

Texas Weather – we love it, we hate it.

Ahhh, it’s finally fall in Texas, my favorite time of year. The temps have cooled down. We got rain, LOTS of rain. The trees are turning beautiful shades of red, yellow and orange.  Fall is always welcome after the summer heat. Spirits lift and we head into the holiday season with more energy. As PR … Continued

Is your cool rating on fleek?

Is your cool rating on fleek?

Once upon a time I considered myself to be pretty hip and “with it.”  It appears, however, that as soon as you start saying (or writing) things like “pretty hip” and “with it,” this is no longer the case.  When you actually Google “hip phrases 2015,” you are decidedly “unhip and no longer with it.” … Continued

Ode to the Vacation

Ode to the Vacation

The cover story for Texas Monthly’s August issue featured Galveston Island, and it took me on a pleasant trip down memory lane to our family vacations there. It also reminded me of the value of taking time away from work to revive. My family made numerous summer vacation trips to Galveston when I was young.  … Continued

Guest Blog: I Want an Eight-Minute Video!

Guest Blog: I Want an Eight-Minute Video!

Sue Abrams, a friend of Hopkins PR and owner of Sue Abrams Productions, offers sage advice on the corporate video in today’s guest blog, “I Want an Eight-Minute Video!”  The length of your corporate video can be one of the biggest factors in viewer engagement. If a video is long, today’s multi-tasking, uber-distracted viewers will … Continued