Case Studies

, , , , , Comments Off on Social Media Campaign for Espree Animal Products

Social Media Campaign for Espree Animal Products

Social Media Campaign for Espree Animal Products

SITUATION: Espree Animal Products, which manufactures a blend of natural and organic pet grooming products, wanted to enhance its social media presence to reach a larger audience of current and potential customers. ACTION: Hopkins PR developed a comprehensive social media campaign to help Espree establish and maintain a consistent social media presence and drive traffic … Continued

Comments Off on Toyota Driving Expectations Case Study

Toyota Driving Expectations Case Study

Toyota Driving Expectations Case Study

?Challenge: ?Help with both enrollment and media coverage for Toyota Driving Expectations, a signature community relations program for the company. The workshops were hosted?June 8 and 9 in San Antonio? at a time when families were more focused on the end of the school year and the Spurs in the NBA playoff finals. The free … Continued

, , , Comments Off on Lexus 2013 ES 350 and 300h Media Introduction

Lexus 2013 ES 350 and 300h Media Introduction

Lexus 2013 ES 350 and 300h Media Introduction

Situation: In the 2013 model year for Lexus, there was need for a re-launch of the brand.? The earthquake and tsunami that struck Japan in 2011 was especially challenging for Lexus as the majority of its vehicle manufacturing is located in Japan.? The brand was down 50,000 vehicles in the 2012 model year due to … Continued

Comments Off on Community Waste Disposal

Community Waste Disposal

Community Waste Disposal

Introduction of Compressed Natural Gas Trucks SITUATION:? Community Waste Disposal, the largest privately-held waste management company in North Texas was adding five compressed natural gas (CNG) trucks to its fleet. These trucks were the first in an eventual fleet conversion from diesel to CNG. In addition, CWD was the first private company to have CNG … Continued

Comments Off on Morgan’s Wonderland

Morgan’s Wonderland

Morgan’s Wonderland

Toyota Sponsorship Announcement of Morgan’s Wonderland and San Antonio Scorpions antivirus software for windows 8 Situation: Toyota was planning to announce its presenting sponsorship of Morgan’s Wonderland, the world’s first theme park specifically designed for special-needs individuals and their families, as well as the title sponsorship of the adjacent San Antonio Scorpions soccer stadium. Action: … Continued