No Matter Where You Are, You’re on “Texas Standard” Time

Dallas PR firm, Austin PR firm, Texas PR firm, Talkin' Texas, Hopkins PRNo Matter Where You Are, You’re on “Texas Standard” Time.  That’s the claim made by “Texas Standard, a new daily radio news show produced in Austin in collaboration with KUT Austin, KERA North Texas, Houston Public Media and Texas Public Radio San Antonio. From this public broadcasting junkie’s point of view, it’s a slice of Lone Star heaven!

Segments I’ve heard include:

  • How and when the Bluebonnet was named the state flower
  • How Texas is becoming a leading wine producer
  • The popularity of Sari stores in Houston
  • A Texas civilian traveling to Iraq to fight ISIS
  • 2015 SXSW films
  • The Spurs dominance of the three NBA teams in our state
  • “Fixin’ to” as the national verb of Texas.

Texas Standard aims to “set a new bar for broadcast news coverage by offering crisp, up-to-the-moment coverage of politics, lifestyle and culture, the environment, technology and innovation, business and the economy from a Texas perspective,” according to the show’s website.

The one-hour daily news program is fact-based, independent and politically neutral. It airs at 10 a.m. weekdays in Dallas, and on 21 other public radio stations throughout the state.  The show is hosted by award-winning journalist David Brown, with contributions from journalists across the state.

What happens in Texas drives the American narrative, Texas Standard claims, so why let New York, Washington and Los Angeles shape our coverage?  Texas Standard is a great Texas voice and point of view.

We’re Talkin’ Texas, y’all,

Marilyn Pippin

Hopkins PR is a public relations firm with offices in Dallas and Austin.  We focus on “Texas PR by Texans in Texas.”





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