Dallas crisis communications firm

Clyde Hopkins: A Fond Look Back

Clyde Hopkins: A Fond Look Back

Note: Almost four months ago, Hopkins PR’s agency founder Clyde Hopkins passed away at 79. Barbara Hyman spoke at his memorial service in Austin, and the following post is adapted from her comments. Clyde hired me when I moved to Dallas in 1980. He had just landed the Anheuser-Busch account for the state of Texas, … Continued

Clown pick-up at 4:30 a.m. – and other memories of publicizing the Greatest Show on Earth

Clown pick-up at 4:30 a.m. – and other memories of publicizing the Greatest Show on Earth

News of the demise of Ringling Bros. Barnum & Bailey Circus hit home with me. Although the announcement was made a few months back, it still resonates with me.  I “cut my teeth” in media relations publicizing the circus as it came to North Texas annually in the ‘90s. Here are a few of my … Continued

This Year, I Resolve To…. Part 2

This Year, I Resolve To…. Part 2

Do you have New Year’s resolutions for your professional life? We asked several colleagues around the country to share their 2016 public relations resolutions, and here’s Part 2.  Click to read Part 1. Barbara Paynter, APR, President, Paynter Communications, Cleveland Slow down. Take time to listen more closely, to meet face-to-face with clients and business … Continued

Is your cool rating on fleek?

Is your cool rating on fleek?

Once upon a time I considered myself to be pretty hip and “with it.”  It appears, however, that as soon as you start saying (or writing) things like “pretty hip” and “with it,” this is no longer the case.  When you actually Google “hip phrases 2015,” you are decidedly “unhip and no longer with it.” … Continued

Ode to the Vacation

Ode to the Vacation

The cover story for Texas Monthly’s August issue featured Galveston Island, and it took me on a pleasant trip down memory lane to our family vacations there. It also reminded me of the value of taking time away from work to revive. My family made numerous summer vacation trips to Galveston when I was young.  … Continued

Guest Blog: I Want an Eight-Minute Video!

Guest Blog: I Want an Eight-Minute Video!

Sue Abrams, a friend of Hopkins PR and owner of Sue Abrams Productions, offers sage advice on the corporate video in today’s guest blog, “I Want an Eight-Minute Video!”  The length of your corporate video can be one of the biggest factors in viewer engagement. If a video is long, today’s multi-tasking, uber-distracted viewers will … Continued

Above and Beyond the Call of PR  Duty

Above and Beyond the Call of PR  Duty

Sometimes public relations professionals are called on to perform tasks above and beyond the typical scope of work. I recently witnessed a colleague answering such a call. Sheri Goldberg, the director of public relations for Ride 2 Recovery, spends a lot of time on the road embedded in cycling events where hundreds of injured veterans … Continued

Highly Valuable Deposits into the Goodwill Bank

Highly Valuable Deposits into the Goodwill Bank

When we counsel brands on crisis communications, one of our first steps is assessing goodwill.  We want to know how the organization is regarded by its customers and supporters. You only have to look as far as Brenham, TX, and its venerable Blue Bell Creamery to see the incredible value that goodwill can play in … Continued

Excelling in the E-Commerce Business, Part II

Excelling in the E-Commerce Business, Part II

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy.  Read the first part of this series here. Let Your Copy Paint The Picture Just like good visuals, well thought out copy can be the difference between a sale and someone … Continued

Excelling in the E-Commerce Business

Excelling in the E-Commerce Business

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy. Want to have a successful ecommerce site? Here are few things to keep in mind. Easy Navigation Its sounds like a no-brainer, but how many times have you visited a website … Continued