Hopkins & Associates

Clown pick-up at 4:30 a.m. – and other memories of publicizing the Greatest Show on Earth

Clown pick-up at 4:30 a.m. – and other memories of publicizing the Greatest Show on Earth

News of the demise of Ringling Bros. Barnum & Bailey Circus hit home with me. Although the announcement was made a few months back, it still resonates with me.  I “cut my teeth” in media relations publicizing the circus as it came to North Texas annually in the ‘90s. Here are a few of my … Continued

This Year, I Resolve To…. Part 2

This Year, I Resolve To…. Part 2

Do you have New Year’s resolutions for your professional life? We asked several colleagues around the country to share their 2016 public relations resolutions, and here’s Part 2.  Click to read Part 1. Barbara Paynter, APR, President, Paynter Communications, Cleveland Slow down. Take time to listen more closely, to meet face-to-face with clients and business … Continued

This Year, I Resolve To…. Part 1

This Year, I Resolve To…. Part 1

Lose weight. Exercise more. Find time for myself. We all know those personal steps we resolve to take each January 1. But what about professional resolutions? What changes would we like to see in our working world? We asked several colleagues around the country to share their 2016 public relations resolutions, and here’s Part 1. … Continued

Having a Crisis Plan Before the Crisis

Having a Crisis Plan Before the Crisis

The best time to fix a leaking roof, the old saw goes, is when the sun is shining. The same holds true for crisis communications. The best time to prepare for a crisis is… when there is no crisis. Convincing clients of this truth is sometimes another matter. It’s certainly easy to understand. When things … Continued

Ode to the Vacation

Ode to the Vacation

The cover story for Texas Monthly’s August issue featured Galveston Island, and it took me on a pleasant trip down memory lane to our family vacations there. It also reminded me of the value of taking time away from work to revive. My family made numerous summer vacation trips to Galveston when I was young.  … Continued

Highly Valuable Deposits into the Goodwill Bank

Highly Valuable Deposits into the Goodwill Bank

When we counsel brands on crisis communications, one of our first steps is assessing goodwill.  We want to know how the organization is regarded by its customers and supporters. You only have to look as far as Brenham, TX, and its venerable Blue Bell Creamery to see the incredible value that goodwill can play in … Continued

Excelling in the E-Commerce Business, Part II

Excelling in the E-Commerce Business, Part II

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy.  Read the first part of this series here. Let Your Copy Paint The Picture Just like good visuals, well thought out copy can be the difference between a sale and someone … Continued

Happy 35th to Barbara Hyman! Anniversary, that is!

Happy 35th to Barbara Hyman!  Anniversary, that is!

A few weeks ago I celebrated 35 years at Hopkins PR. 35 years! OMG! If anyone had told me when I joined the firm in 1980 that I would still be here in 2015, I would have said, “Horse hockey!”  Or something similar. Clyde Hopkins hired me when I was new to Dallas and to … Continued

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time.  That’s the claim made by “Texas Standard, a new daily radio news show produced in Austin in collaboration with KUT Austin, KERA North Texas, Houston Public Media and Texas Public Radio San Antonio. From this public broadcasting junkie’s point of view, it’s a slice of … Continued