Texas PR firm

Above and Beyond the Call of PR  Duty

Above and Beyond the Call of PR  Duty

Sometimes public relations professionals are called on to perform tasks above and beyond the typical scope of work. I recently witnessed a colleague answering such a call. Sheri Goldberg, the director of public relations for Ride 2 Recovery, spends a lot of time on the road embedded in cycling events where hundreds of injured veterans … Continued

Highly Valuable Deposits into the Goodwill Bank

Highly Valuable Deposits into the Goodwill Bank

When we counsel brands on crisis communications, one of our first steps is assessing goodwill.  We want to know how the organization is regarded by its customers and supporters. You only have to look as far as Brenham, TX, and its venerable Blue Bell Creamery to see the incredible value that goodwill can play in … Continued

Excelling in the E-Commerce Business, Part II

Excelling in the E-Commerce Business, Part II

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy.  Read the first part of this series here. Let Your Copy Paint The Picture Just like good visuals, well thought out copy can be the difference between a sale and someone … Continued

Excelling in the E-Commerce Business

Excelling in the E-Commerce Business

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy. Want to have a successful ecommerce site? Here are few things to keep in mind. Easy Navigation Its sounds like a no-brainer, but how many times have you visited a website … Continued

Happy 35th to Barbara Hyman! Anniversary, that is!

Happy 35th to Barbara Hyman!  Anniversary, that is!

A few weeks ago I celebrated 35 years at Hopkins PR. 35 years! OMG! If anyone had told me when I joined the firm in 1980 that I would still be here in 2015, I would have said, “Horse hockey!”  Or something similar. Clyde Hopkins hired me when I was new to Dallas and to … Continued

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time

No Matter Where You Are, You’re on “Texas Standard” Time.  That’s the claim made by “Texas Standard, a new daily radio news show produced in Austin in collaboration with KUT Austin, KERA North Texas, Houston Public Media and Texas Public Radio San Antonio. From this public broadcasting junkie’s point of view, it’s a slice of … Continued

It’s Time to “Spring Clean” Your Press Release

It’s Time to “Spring Clean” Your Press Release

A popular Christmas song hails the winter holiday as “the most wonderful time of the year” but, I firmly disagree.  I’d argue that blistering cold and fewer hours of daylight are in fact, not wonderful but rather dreary.  I personally consider spring to be a far more superior time of year – the flowers are … Continued

My Texas Travel Bucket List

My Texas Travel Bucket List

I have seen a lot of my native state over the years – from childhood family camping trips in state parks to South Texas beach trips with friends to traveling the state for business.  But Texas is BIG, and I haven’t seen everything.  Here are a few sites still on my bucket list: Lost Maples … Continued

Universal Technical Institute Offers Tips for Getting Your Car in Tip-Top Shape for Spring Break

Universal Technical Institute Offers Tips for Getting Your Car in Tip-Top Shape for Spring Break

Universal Technical Institute (UTI) is the leading provider of post-secondary education for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians.  For families planning a Spring Break road trip, Shawn Rizzo, an instructor at UTI’s Dallas campus, offers the tips below to prepare your car for a worry-free vacation. •           Check … Continued

Guest Blog: Boot scootin’… pistol packin’… diversity!

Guest Blog: Boot scootin’… pistol packin’… diversity!

Does this sound like Texas? Well, podnah, you might be as surprised as we were to learn that Houston is the most ethnically diverse large metropolitan area in the country… even surpassing New York City!  And we have two Houston suburbs even more diverse than the City of Houston, according to Rice University research: Missouri … Continued