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Texas Holiday Tornados Bring the Gift of Community Spirit

Texas Holiday Tornados Bring the Gift of Community Spirit

The tornados in the Dallas area the day after Christmas were absolutely devastating for many families and communities.  Lives were lost and homes were destroyed and damaged.  Pets were frightened and scattered as their homes were torn apart. Of course, the Red Cross and many others stepped in to help,  but the community spirit that … Continued

This Year, I Resolve To…. Part 2

This Year, I Resolve To…. Part 2

Do you have New Year’s resolutions for your professional life? We asked several colleagues around the country to share their 2016 public relations resolutions, and here’s Part 2.  Click to read Part 1. Barbara Paynter, APR, President, Paynter Communications, Cleveland Slow down. Take time to listen more closely, to meet face-to-face with clients and business … Continued

Having a Crisis Plan Before the Crisis

Having a Crisis Plan Before the Crisis

The best time to fix a leaking roof, the old saw goes, is when the sun is shining. The same holds true for crisis communications. The best time to prepare for a crisis is… when there is no crisis. Convincing clients of this truth is sometimes another matter. It’s certainly easy to understand. When things … Continued

Texas Weather – we love it, we hate it.

Texas Weather – we love it, we hate it.

Ahhh, it’s finally fall in Texas, my favorite time of year. The temps have cooled down. We got rain, LOTS of rain. The trees are turning beautiful shades of red, yellow and orange.  Fall is always welcome after the summer heat. Spirits lift and we head into the holiday season with more energy. As PR … Continued

Excelling in the E-Commerce Business, Part II

Excelling in the E-Commerce Business, Part II

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy.  Read the first part of this series here. Let Your Copy Paint The Picture Just like good visuals, well thought out copy can be the difference between a sale and someone … Continued

Excelling in the E-Commerce Business

Excelling in the E-Commerce Business

In this two-part series, “Excelling in the E-commerce Business,” Patrick Wire offers advice on ways to generate a profit while keeping the customer happy. Want to have a successful ecommerce site? Here are few things to keep in mind. Easy Navigation Its sounds like a no-brainer, but how many times have you visited a website … Continued

It’s Time to “Spring Clean” Your Press Release

It’s Time to “Spring Clean” Your Press Release

A popular Christmas song hails the winter holiday as “the most wonderful time of the year” but, I firmly disagree.  I’d argue that blistering cold and fewer hours of daylight are in fact, not wonderful but rather dreary.  I personally consider spring to be a far more superior time of year – the flowers are … Continued