Ahhh, it’s finally fall in Texas, my favorite time of year. The temps have cooled down. We got rain, LOTS of rain. The trees are turning beautiful shades of red, yellow and orange. Fall is always welcome after the summer heat. Spirits lift and we head into the holiday season with more energy.
As PR professionals, we are always aware of the seasons and what the weather may bring as we plan for client events and programs. While fall and spring are great times for events, a back-up plan for weather is essential.
It’s wise to avoid scheduling events affected by weather on the Gulf Coast during hurricane season, for example. So August through early November is avoided on the coast. If outdoor events are scheduled anywhere, back up arrangements such as tents, heaters and rooms indoors for meetings are wise. Sometimes even getting guests to events can be challenging with Texas weather. I can’t tell you how many times we’ve made runs to the store for umbrellas.
This past spring, we had the local CBS affiliate scheduled to broadcast live remotes from a client community event on a Saturday morning. But Friday night storms brought much drama to the region. So we got a call EARLY Saturday morning that the remotes were moved to cover storm damage. Disappointing, but understandable.
The summer of 1998 when the Toyota PR team introduced the Prius to the U.S. with a 13-city tour, it was HOT in Texas with more than two months of temps in the 100s. Of the 13 cities planned for the Prius tour, three were in Texas – Austin, Dallas and Houston. Shady parks were essential for the outdoor driving events and miniature fans were gifts for guests. But hey, at least there was no rain! Everything went well.
The worst weather challenges in North Texas are ice storms, which are tough to predict. Notice I say ice, not snow. During the Super Bowl hosted in DFW in 2011 there was a huge ice storm and the temps didn’t get above freezing for a week. The ice wouldn’t go away! Lots of pre-game parties were called off or scaled back. The temps finally returned to normal the day of the game, but it was too late for many of the festivities.
Those are the extremes. We usually have nice weather in Texas, and that’s one of the reasons we live here.
And as we say, if you don’t like the weather in Texas now, just wait. It will change!
We’re Talkin’ Texas, y’all
Hopkins PR is a public relations firm with offices in Dallas and Austin. We can do everything from crisis communications to media training to traditional media relations. We focus on “Texas PR by Texans in Texas.”